Why I put actual prices on my website

Look at ten pressure-washing websites in Middle Tennessee. Nine of them have zero pricing. "Call for a quote" or "contact us today!" everywhere.

I disagree with that approach.

• To qualify leads (they only want to talk to serious buyers)
• To adjust pricing per customer (bad for trust)
• To avoid competition based on price (also bad for you)

Homeowners deserve to know what they're getting into. A range gets 90% of the way to a real number, respects your time, and lets you decide whether to keep talking.

The homepage estimator uses real formulas — cost per square foot, condition multipliers, add-on pricing. It gets within 15% of the final invoice for most residential jobs.

• Unusual access (hillside lot, no water spigot near work area)
• Extreme mildew requiring multiple passes
• Add-ons that weren't in the initial estimate

When it goes higher, I explain exactly why. Nobody is surprised at invoice time.

Sometimes I underestimate mildew or overestimate square footage. The invoice reflects actual work — never higher than the quote, sometimes lower.

Transparent pricing isn't a marketing strategy for me. It's just how I'd want to be treated as a customer. Small business, honest prices.